The Danish Consumer Council is an independent membership organisation which works for the promotion of sustainable and socially responsible consumption and efficient markets. Our purpose is to defend consumer rights and make consumers a power in the market.
The Danish Consumer Council’s members include about 72,000 individuals and 32 organisations, but we work for all consumers, regardless of their resources, place of residence or political persuasion. We work to improve conditions for consumers through debate, awareness-raising and assistance to all those interested in the relationship between consumption and society.
The Danish Consumer Council publishes two magazines: Forbrugerrådet Tænk, the leading consumer magazine in Denmark, and Forbrugerådet Tænk Penge.
The secretariat has a staff of about 120. The annual budget amounts to about 65 million DKK (2013) and includes a government grant of about 23 million DKK, membership fees, project funding etc.
History in brief
The Danish Consumer Council was established in the wake of the Second World War. The period was marked by rationing and import restrictions. Consumption was virtually the sole domain of women, but women had only little influence on decisions essential to the family's daily consumption. Consequently women from rural and urban organisations established the Danish Housewives' Consumer Council in 1947.
In Denmark the following years saw a great development. Women's entry into the labour market resulted in increased purchasing power and a consequent change in consumption. Consumer durables were now found in many homes, and so men also began to see themselves as consumers.
As a result of this development the Danish Housewives' Consumer Council changed its name to the Danish Consumer Council in the '60s.
The Danish Consumer Council was originally an umbrella organisation, based on member organisations only. In 2007 we decided to broaden the membership base to include individual members, and our magazine subscribers received member status.
The Danish Consumer Council has evolved from a small organisation into a dynamic organisation that places consumer policy on the daily agenda both in Denmark and internationally, eg through the European Consumers’ Organisation BEUC and Consumers International.
The Danish Consumer Council, as part of the global consumer movement, works for 8 basic consumer rights:
The right to health and safety
The right to be informed
The right to choose
The right to be heard
The right to the satisfaction of basic needs
The right to redress
The right to consumer education
The right to a healthy and sustainable environment
The Danish Consumer Council’s Strategy 2011-2013 includes the following 2020 vision:
The Danish Consumer Council promotes sustainable and socially responsible consumption and efficient markets. We defend consumer rights and make consumers a power in the market. We are known to be a powerful organisation which, with a growing number of individual members and member organisations, is capable of achieving concrete gains for all consumers. The Danish Consumer Council is a professional NGO with an analytic and fact-based approach.
The Danish Consumer Council works for all consumers, regardless of their resources, place of residence or political persuasion. We work to improve conditions for consumers through debate, awareness-raising and assistance to all those interested in the relationship between consumption and society.
The Danish Consumer Council takes concerted action and, as far as possible, involves our member organisations and individual members.